{"id":319,"date":"2023-04-11T16:15:54","date_gmt":"2023-04-11T14:15:54","guid":{"rendered":"https:\/\/autoservizi.com\/?page_id=319"},"modified":"2023-04-19T14:04:56","modified_gmt":"2023-04-19T12:04:56","slug":"storia","status":"publish","type":"page","link":"https:\/\/autoservizi.com\/?page_id=319","title":{"rendered":"Il Museo del Logo"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” admin_label=”Hero” _builder_version=”4.20.4″ use_background_color_gradient=”on” background_color_gradient_direction=”239deg” background_color_gradient_stops=”rgba(27,31,37,0) 0%|#1b1f25 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(27,31,37,0)” background_color_gradient_end=”#1b1f25″ background_image=”https:\/\/autoservizi.com\/wp-content\/uploads\/2023\/04\/Giorgio_Lai2.jpg” custom_margin=”0px||-26px||false|false” custom_margin_tablet=”0px||-26px||false|false” custom_margin_phone=”0px||-26px||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”4px|10%|4px|10%|true|true” custom_padding_tablet=”|30px||30px||true” custom_padding_phone=”|||||true” hover_enabled=”0″ global_colors_info=”{}” title_text=”mereu bus bn cartoon” background_video_webm=”https:\/\/autoservizi.com\/wp-content\/uploads\/2023\/04\/mereu-bus-bn-cartoon.webm” sticky_enabled=”0″ background_last_edited=”on|phone” background_video_width_phone=”1080″ background_enable_video_webm_phone=”off”][et_pb_row column_structure=”2_3,1_3″ padding_top_bottom_link_1=”true” padding_left_right_link_1=”true” _builder_version=”4.20.4″ background_size=”initial” background_position=”top_left” width=”100%” max_width=”100%” custom_margin=”|||” custom_padding=”0||0px||false|false” hover_enabled=”0″ use_custom_width=”on” width_unit=”off” custom_width_percent=”100%” global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”2_3″ _builder_version=”4.20.4″ use_background_color_gradient=”on” background_color_gradient_stops=”#000000 0%|rgba(107,107,107,0.38) 99%” background_color_gradient_start=”rgba(0,0,0,0.12)” background_color_gradient_end=”rgba(255,255,255,0)” custom_padding=”12vw|40px|12vw|40px” custom_padding_tablet=”|||” custom_padding_phone=”|10px||10px||true” custom_padding_last_edited=”on|desktop” hover_enabled=”0″ global_colors_info=”{}” padding_phone=”|10px||10px||true” padding_tablet=”|||” padding_last_edited=”on|desktop” custom_padding__hover=”|||” sticky_enabled=”0″ background_last_edited=”on|phone” background_color_gradient_stops_phone=”rgba(0,0,0,0.62) 0%|rgba(107,107,107,0.38) 99%” use_background_color_gradient_phone=”on”][et_pb_text _builder_version=”4.20.4″ text_font=”Teko||||||||” text_font_size=”125px” text_line_height=”1em” header_font=”Teko|500||on|||||” header_font_size=”9vw” header_letter_spacing=”0.05em” header_line_height=”0.9em” background_layout=”dark” custom_margin=”-133px|-10vw|0px|-4px||” custom_margin_tablet=”13px|0vw|||false|false” custom_margin_phone=”25px|-5vw|||false|false” custom_margin_last_edited=”on|tablet” animation_style=”zoom” animation_delay=”100ms” animation_intensity_zoom=”10%” text_font_size_tablet=”125px” text_font_size_phone=”100px” text_font_size_last_edited=”on|tablet” text_line_height_tablet=”0.8em” text_line_height_phone=”0.8em” text_line_height_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”12vw” header_font_size_last_edited=”on|phone” header_line_height_tablet=”” header_line_height_phone=”1.2em” header_line_height_last_edited=”on|phone” text_text_shadow_style=”preset3″ header_text_shadow_style=”preset2″ header_text_shadow_color=”rgba(0,0,0,0.38)” global_colors_info=”{}”]<\/p>\n

IL MUSEO DEL LOGO<\/span><\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ text_font=”Lato|||on|||||” text_line_height=”1.8em” header_font=”||||||||” header_font_size=”22px” background_layout=”dark” custom_margin=”||16px|0vw||” custom_margin_tablet=”|||0px” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%” locked=”off” global_colors_info=”{}”]<\/p>\n

Il logo di un’azienda \u00e8 una rappresentazione visiva della sua identit\u00e0. Pu\u00f2 evocare un senso di familiarit\u00e0, di affidabilit\u00e0 o di modernit\u00e0. Nel caso del gruppo Mereu, il logo ha subito un’evoluzione notevole dal 1966, quando \u00e8 stato adottato per la prima volta.<\/strong><\/p>\n

All’inizio, i loghi applicati sugli autobus erano targhe in metallo forgiate a mano. Queste opere d’arte, spesso realizzate pezzo per pezzo da un fabbro, rappresentavano una vera e propria dichiarazione d’intenti. Il gruppo Mereu voleva trasmettere ai propri clienti la qualit\u00e0 e l’artigianalit\u00e0 dei propri servizi.<\/p>\n

Con il passare del tempo, il logo ha subito una serie di cambiamenti:<\/p>\n

– Nel 1973<\/strong>, il logo \u00e8 stato ridisegnato per la prima volta. La nuova versione era molto pi\u00f9 moderna e dinamica rispetto alla precedente, si scelse di inserire un autobus stilizzato per caratterizzare il servizio offerto e il colore rosso per una maggiore visibilit\u00e0.<\/p>\n

– Nel 1977<\/strong>, il logo \u00e8 stato ulteriormente rielaborato. Il nuovo logo era molto pi\u00f9 minimalista rispetto alle versioni precedenti. Il logo consisteva in una forma ellittica con al centro la lettera “M” stilizzata. Questo logo \u00e8 stato utilizzato per molti anni e ha conferito al gruppo Mereu un’identit\u00e0 moderna e riconoscibile.<\/p>\n

– Nel 1992<\/strong>, il gruppo Mereu ha effettuato un rebranding importante. Il logo era composto da una forma geometrica che ricordava un’ala e un volatile, in modo da evocare il senso di velocit\u00e0 e movimento. La forma ellittica fu eliminata. Infatti, la lettera “M” \u00e8 stata resa pi\u00f9 spigolosa e moderna e il logo conteneva nuovamente l’intero nome “Mereu”.<\/p>\n

– Nel 2007<\/strong>, il logo \u00e8 stato leggermente modificato. Inoltre, il colore del logo \u00e8 stato cambiato in blu scuro. Questo cambiamento ha conferito al logo una maggiore visibilit\u00e0 e una maggiore sensazione di dinamicit\u00e0. Infatti, la forma dell’ala \u00e8 stata mantenuta, ma i colori sono stati invertiti. Il logo era ora bianco su sfondo blu, invece che blu su sfondo bianco. Questo cambiamento ha conferito al logo una maggiore visibilit\u00e0, soprattutto quando applicato sugli autobus e sui mezzi pubblicitari.<\/p>\n

– Infine, nel 2022, il gruppo Mereu ha effettuato un ulteriore rebranding.<\/strong> Il nuovo logo \u00e8 una rielaborazione in chiave moderna del logo del 1992. La forma ellittica \u00e8 stata mantenuta, ma la lettera “M” \u00e8 stata resa ancora pi\u00f9 stilizzata e moderna. Inoltre, i colori sono stati sostituiti in diverse declinazioni pi\u00f9 moderne (grigio e cachi, rosso e bianco, rosso e nero, rosso e grigio). Questo nuovo logo rappresenta l’evoluzione del gruppo Mereu e il suo impegno continuo nel fornire servizi di alta qualit\u00e0 ai propri clienti.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”##logo” button_text=”Scopri i loghi” button_alignment=”left” _builder_version=”4.20.4″ custom_button=”on” button_text_size=”14px” button_text_color=”#FFFFFF” button_bg_color=”#d84e44″ button_border_width=”10px” button_border_color=”RGBA(255,255,255,0)” button_border_radius=”3px” button_letter_spacing=”4px” button_font=”Akshar|700||on|||||” button_icon=”$||divi||400″ background_layout=”dark” custom_margin=”|||” animation_style=”slide” animation_direction=”left” animation_delay=”100ms” animation_intensity_slide=”20%” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ next_background_color=”#ffffff” admin_label=”Features” module_id=”#logo” _builder_version=”4.20.4″ use_background_color_gradient=”on” background_color_gradient_stops=”#ffffff 40%|rgba(255,255,255,0.7) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”#ffffff” background_color_gradient_start_position=”40%” background_color_gradient_end=”rgba(255,255,255,0.7)” background_image=”https:\/\/autoservizi.com\/wp-content\/uploads\/2023\/03\/strade.jpeg” custom_padding=”80px|0px|98px|0px|false|false” bottom_divider_style=”arrow2″ bottom_divider_arrangement=”above_content” bottom_divider_height_tablet=”” bottom_divider_height_phone=”50px” bottom_divider_height_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Lato||||||||” text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Teko||||||||” header_2_font_size=”96px” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_margin=”|||” header_2_font_size_tablet=”66px” header_2_font_size_phone=”36px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

I nostri Loghi<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.19.5″ background_color=”RGBA(255,255,255,0)” custom_margin=”-14px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”ANNO 1966″ image=”https:\/\/autoservizi.com\/wp-content\/uploads\/2023\/04\/1966logo-300×93-1.jpg” _builder_version=”4.20.4″ header_font=”Heebo|800||on|||||” header_font_size=”18px” header_line_height=”1.4em” body_font=”Lato||||||||” body_text_color=”#000000″ body_font_size=”15px” body_line_height=”1.8em” text_orientation=”center” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”ANNO 1969″ image=”https:\/\/autoservizi.com\/wp-content\/uploads\/2023\/04\/1969logo-300×131-1.jpg” _builder_version=”4.20.4″ header_font=”Heebo|800||on|||||” header_font_size=”18px” header_line_height=”1.4em” body_font=”Lato||||||||” body_text_color=”#000000″ body_font_size=”15px” body_line_height=”1.8em” text_orientation=”center” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”ANNO 1971″ image=”https:\/\/autoservizi.com\/wp-content\/uploads\/2023\/04\/1971logo-300×125-1.jpg” _builder_version=”4.20.4″ header_font=”Heebo|800||on|||||” header_font_size=”18px” header_line_height=”1.4em” body_font=”Lato||||||||” body_text_color=”#000000″ body_font_size=”15px” body_line_height=”1.8em” text_orientation=”center” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.19.5″ background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”ANNO 1973″ image=”https:\/\/autoservizi.com\/wp-content\/uploads\/2023\/04\/1973logo-400×94-1.jpg” _builder_version=”4.20.4″ header_font=”Heebo|800||on|||||” header_font_size=”18px” header_line_height=”1.4em” body_font=”Lato||||||||” body_text_color=”#000000″ body_font_size=”15px” body_line_height=”1.8em” text_orientation=”center” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”ANNO 1977″ image=”https:\/\/autoservizi.com\/wp-content\/uploads\/2023\/04\/1977logo-450×131-1.jpg” _builder_version=”4.20.4″ header_font=”Heebo|800||on|||||” header_font_size=”18px” header_line_height=”1.4em” body_font=”Lato||||||||” body_text_color=”#000000″ body_font_size=”15px” body_line_height=”1.8em” text_orientation=”center” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”ANNO 1981″ image=”https:\/\/autoservizi.com\/wp-content\/uploads\/2023\/04\/1981logo-450×147-1.jpg” _builder_version=”4.20.4″ header_font=”Heebo|800||on|||||” header_font_size=”18px” header_line_height=”1.4em” body_font=”Lato||||||||” body_text_color=”#000000″ body_font_size=”15px” body_line_height=”1.8em” text_orientation=”center” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.19.5″ background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”ANNO 1987″ image=”https:\/\/autoservizi.com\/wp-content\/uploads\/2023\/04\/1987logo-450×58-1.jpg” _builder_version=”4.20.4″ header_font=”Heebo|800||on|||||” header_font_size=”18px” header_line_height=”1.4em” body_font=”Lato||||||||” body_text_color=”#000000″ body_font_size=”15px” body_line_height=”1.8em” text_orientation=”center” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”ANNO 1992″ image=”https:\/\/autoservizi.com\/wp-content\/uploads\/2023\/04\/1992logo-450×76-1.jpg” _builder_version=”4.20.4″ header_font=”Heebo|800||on|||||” header_font_size=”18px” header_line_height=”1.4em” body_font=”Lato||||||||” body_text_color=”#000000″ body_font_size=”15px” body_line_height=”1.8em” text_orientation=”center” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”ANNO 1997″ image=”https:\/\/autoservizi.com\/wp-content\/uploads\/2023\/04\/1997logo-450×115-1.jpg” _builder_version=”4.20.4″ header_font=”Heebo|800||on|||||” header_font_size=”18px” header_line_height=”1.4em” body_font=”Lato||||||||” body_text_color=”#000000″ body_font_size=”15px” body_line_height=”1.8em” text_orientation=”center” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.19.5″ background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”ANNO 2000″ image=”https:\/\/autoservizi.com\/wp-content\/uploads\/2023\/04\/2000logo-450×64-1.jpg” _builder_version=”4.20.4″ header_font=”Heebo|800||on|||||” header_font_size=”18px” header_line_height=”1.4em” body_font=”Lato||||||||” body_text_color=”#000000″ body_font_size=”15px” body_line_height=”1.8em” text_orientation=”center” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”ANNO 2007″ image=”https:\/\/autoservizi.com\/wp-content\/uploads\/2023\/04\/Logo-Mereu-definitivo-450×224-1.jpg” _builder_version=”4.20.4″ header_font=”Heebo|800||on|||||” header_font_size=”18px” header_line_height=”1.4em” body_font=”Lato||||||||” body_text_color=”#000000″ body_font_size=”15px” body_line_height=”1.8em” text_orientation=”center” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”ANNO 2022″ image=”https:\/\/autoservizi.com\/wp-content\/uploads\/2023\/02\/MEREU_LOGO_3@700x.png” _builder_version=”4.20.4″ 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Contattaci<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Lato|700|||||||” text_font_size=”20px” global_colors_info=”{}”]<\/p>\n

+39070 494345<\/span><\/p>\n

Piazza Giovanni XXIII, 36-37<\/span><\/p>\n

09128 – Cagliari (Italy)<\/span><\/p>\n

<\/span><\/p>\n

Email: info@autoservizi.com<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_font=”Lato|700|||||||” custom_margin=”70px||||false|false” custom_margin_tablet=”70px||||false|false” custom_margin_phone=”70px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Orari di apertura uffici:<\/span><\/p>\n

Lun: 8.30 \u2013 13:00 |15:30 \u2013 19:00<\/span>
Mar: 8.30 \u2013 13:00 |15:30 \u2013 19:00<\/span>
Mer: 8.30 \u2013 13:00 |15:30 \u2013 19:00<\/span>
Gio: 8.30 \u2013 13:00 |15:30 \u2013 19:00<\/span>
Ven: 8.30 \u2013 13:00 |15:30 \u2013 19:00<\/span>
Sab: solo consegna e rientro veicoli su appuntamento.<\/span>
Dom: Chiuso<\/span><\/p>\n

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IL PRIMO LOGO PRENDE FORMA NEL 1966 CON L’UTILIZZO DI UN PARTICOLARE CARATTERE DI STAMPA. ALL’EPOCA VENIVANO ANCORA UTILIZZATE LE APPLICAZIONI IN METALLO SULLE FIANCATE DEI BUS, DELLE VERE E PROPRIE OPERE D’ARTE FORGIATE SULLA CARROZZERIA DEL BUS.
\nPOI CON L’AVANZARE DELLE TECNOLOGIE, CI SIAMO TENUTI AL PASSO PER ARRIVARE AL NUOVO SECOLO CON UN LOGO SEMPLICE, RICONOSCIBILE E CHE RAPPRESENTASSE GENERAZIONI DI VIAGGIATORI.<\/p>\n","protected":false},"author":1,"featured_media":195,"parent":11,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-319","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/autoservizi.com\/index.php?rest_route=\/wp\/v2\/pages\/319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autoservizi.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/autoservizi.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/autoservizi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/autoservizi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=319"}],"version-history":[{"count":27,"href":"https:\/\/autoservizi.com\/index.php?rest_route=\/wp\/v2\/pages\/319\/revisions"}],"predecessor-version":[{"id":440,"href":"https:\/\/autoservizi.com\/index.php?rest_route=\/wp\/v2\/pages\/319\/revisions\/440"}],"up":[{"embeddable":true,"href":"https:\/\/autoservizi.com\/index.php?rest_route=\/wp\/v2\/pages\/11"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autoservizi.com\/index.php?rest_route=\/wp\/v2\/media\/195"}],"wp:attachment":[{"href":"https:\/\/autoservizi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}